Epcot Guests Design Their Dream Wheels, then Buckle Up for Fun at the Re-Imagined Test Track Presented by Chevrolet
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| Copyright: Disney - by Matt Stroshane |
The iconic Epcot attraction, a new collaboration between Chevrolet Design and the creative team of Walt Disney Imagineering, celebrates how meticulous design not only shapes the look of Chevrolet cars, trucks and crossovers, but drives their performance on the open road.
For inspiration for the project, Walt Disney Imagineers made numerous visits to Detroit, collaborating with Chevrolet designers and touring the inner sanctums of Chevrolet’s design studios.
Amid upbeat music, eye-popping lighting effects and a collection of Chevrolet concept and new vehicles, guests themselves become automotive designers – and peer into the future of personal transportation in the process.
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| Copyright: Disney - by Ali Nasser |
Car designer wannabes get to shape their own virtual car, truck or crossover and learn how their choices perform against four important performance attributes that guide Chevrolet designers:
- Capability – design your car to handle the roughest roads or most extreme weather conditions
- Efficiency – create a car that saves on fuel, reduces your environmental footprint, cuts down on emissions or even uses recycled parts
- Responsiveness – choose elements that will give you easy maneuverability through the tightest of turns
- Power – choose the gear you need to make your car a racer or a hauler
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| Copyright: Disney - by Ali Nasser |
Even FASTPASS and single rider guests can choose the performance attribute most important to them and select their virtual car’s profile from a selection of pre-designed vehicles.
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| Copyright: Disney - by Ali Nasser |
Along their route, riders experience changing terrain and extreme conditions as their designs are scored at checkpoints for Capability, Efficiency, Responsiveness and Power. How does their design stand up to the challenging hills, switchbacks and straight-aways of the Test Track circuit? How well does it navigate through bumpy roads, icy conditions, turn-on-a-dime curves and other surprises? Their design skills are put to the test – at speeds of up to 65 mph.
The fun and excitement extends to the post-show area, which continues the story of Chevrolet design:
- Scoring their design. Guests get to compare their virtual car’s performance results to that of a baseline “SimCar” – and see how they performed against their fellow “designers” and recent top scorers.
- Guests as freshly-minted car designers can even create their own TV commercial – starring their virtual custom vehicle and adding location, narration and music – and email it to friends and family.
- At a digital driving table laying out a road course, guests have an opportunity to race their virtual custom-concept vehicles against other guests’ designs, over changing terrains and encountering extreme conditions.
- In another experience, guests get to pose for photos with actual Chevrolet vehicles. Also, through green screen technology — with a few taps on their touch screen — guests suddenly find themselves posing with their virtual concept Chevrolet on the lunar surface, a polar landscape, arcing across the galaxies or other thrilling scenes. The images become easily sharable on social media, sending virtual postcard greetings to family, friends or co-workers back home.
- New and concept Chevrolet vehicles are laid out showroom-style. Guests can get behind the wheel of Chevrolet’s latest production models. Chevrolet product specialists are on hand to answer any questions.
Test Track Presented by Chevrolet is included in Epcot admission.
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| Copyright: Disney - Ali Nasser |
